Creatively Belle

Trade shows, expos and conventions all seem to be a great way to make a heap of money quickly, or at least that is how they are sold to us, but in reality the cost of doing an event can be two or three times our expected trade show exhibit booth budget. So to make money you need a plan and to be organized with your marketing materials.

Having a specific trade show marketing plan makes a huge difference. This needs to include inviting existing customers, specific trade show promotional material like postcards and flyers, trade show giveaways, competitions, display products and especially display booth design.

Inviting customers to do an expo is vital. They need to know where about in the expo your display stand is located so a postcard with a map and stand number on it with your website address and contact details can be posted to them. This postcard can also be used at the trade show exhibit to give to potential customers so they can find you again at the show and after the exhibition. (Click READ MORE below)

Great Trade Show Display Stands! Click here

When customers know you are going to be at a trade show they can include you in their budgets and spending intentions so it lets you get more orders as well as building on the valued customer relationships.

Being able to reuse your marketing material makes for invitations and for flyers is a smart way to stretch your marketing dollar. If you want to use the same postcards for your entire trade show schedule get inexpensive stamps made up with your stand number on it for specific expos.

Your tradeshow promotional material needs to include items like the postcards as well as other visuals for your products. This can range from mini catalogs through to full sized catalogs, price sheets and carefully designed flyers. You want to be able to give briefly visiting visitors flyers that have pictures of your products and services so they can more easily remember you from the crowd as well as having all your contact details and stand number on it.

The more expensive marketing material is for customers who order at the show. Make sure you have pictures on the material for all the visual customers you have because it is the easiest way for them to remember you from the crowds to let them come back to you either at the expo or afterwards.

At a recent gift trade show I was given a flyer with pictures of the key product ranges, website address, contact details, stand number and a show discount special. The next stand I got 8 pages of black and white price list with very little contact details, no pictures and codes that simply made no sense to me. When I got back to work I knew what had caught my eye with the flyer and could not remember what was interesting about the stand with the costly sheets of paper for the price list. A lot more effort and costs went into producing the price list than the color flyer yet it failed as a marketing tool.

You will need more of the smaller flyers for the majority of visitors and a smaller set of marketing material for the customers placing orders at the show.

So think what results you want from your trade show marketing materials. Often the most effective methods are also the easiest when you are thinking about how your customers think and work.

All the best,
Belinda

www.CreativelyBelle.com/stands - Great Jewelry Display Stands for your next Jewelry Trade Show or Craft Fair

We all have them - those wonderful people who just love jewelry in our life! It can be hard knowing exactly what piece of jewelry they want but you still have a present time coming up and need ideas for gifts with them that will hit the spot. So here are 7 ideas to get you going:

1. earring holder - a great way to show off best loved earrings so it is easier to pick a pair out to wear while getting to see them more often and enjoying them even more. Jewelry display stands always make great gift ideas because you can have a collection of them so you can theme your earrings too.

2. jewelry roll - also known as a jewelry organizer, these are simply perfect for weekend getaways, work travel, holidays and even going to the gym. They come from every simply designs to creations of beauty with beaded butterflies in gardens.

3. ring stand - an elegant and stylish way to show off rings and enjoy them even more. For those of us who love rings you never have enough fingers for all your rings so a ring display holder is such a perfect solution.

4. necklace stand - another jewelry display idea that usually also carries bracelets as well and is always a great hit. They range from frilly through to wire elegance to sculptured figures. It is great to create a jewelry display design that incorporates co-ordinated necklace and earring stands so making the choice what to wear is so much easier and faster.

5. jewelry box - a traditional and much loved jewelry accessory. My personal loved ones are the Tiffany jewelry boxes but that is showing my love for handmade glass and glass jewelry itself.

6. a book about the style of jewelry they love - there are so many quality books available with stunning photographs of truly beautiful jewelry creations with information about the jewelry designers and stories about individual famous pieces of jewelry.

7. gift voucher for the jewelry store they love - you might find picking out an individual piece of jewelry or jewelry set of earrings, necklaces and bracelet a big challenge so a gift voucher is a great way to give the jewelry while giving the gift of choice too. It is always more fun to receive a gift with a gift voucher all wrapped up so one of the above ideas perfectly compliments the gift voucher.

With this list of gift ideas for jewelry lovers you will be able to get through multiple present giving seasons while also getting the praise for being the best one with picking out presents! So make life easy for yourself and get something she will love.

See How I Display My Handmade Jewelry Click here

Smiles
 

Belinda

www.CreativelyBelle.com/designs - see our great range of jewelry designs, jewelry display stands and join our free email newsletter to find out about sales, new designs and more.

How to display jewelry for the greatest effect is a question all jewelry businesses have, especially if you have handmade lampwork beaded jewelry.

For the expo trade shows I do I need trade show portable jewelry display kits that show off my designs, look great, attract customers and are easy to setup and pack-up.

After a heap of searching round and testing I found the frame with mesh wire setup too hard to use, fussy for customers and had too much of a background to properly highlight the details of my handmade lampwork beaded earrings. So an earring tree idea was more want I wanted so I could display glass jewelry best.

I wanted metal jewelry display sets for their durability and easy to use. I also wanted to theme my display with a range of complementary designs. I thought about having the earring stands all the same but I like a bit of variation. So to keep it in the family I got a collection of earring trees that go together and bring cohesion with their format but are also a little different to each other.  (Click the READ MORE link below for the rest of the article).

See How I Display My Handmade Jewelry Click here

I also have my necklace display stands keeping the same theme as the earring holders to bring unity to the trade show display stand.

Having a creative jewelry display makes a huge difference for presentation and sales. Heaps of competitors us boards and frames so my earring holders with my beaded handmade earrings stand out from the crowd and bring customers directly to me.

Having decorative and attractive portable jewelry display stands compliments the necklace and earring jewelry designs so they enhance my designs and that is what I want when I am working really hard to build my jewelry business at wedding expos and craft shows.

I also use my portable jewelry display kit for my jewelry party plan business with home shows so get twice the value out of the initial set up of the kit. For me this is important because every dollar I invest in my business has to work hard to sell my jewelry and create a healthy income for me.

So figuring out what best suits your needs is the easiest way how to display beaded jewelry at a craft fair, bridal expo, trade show booth or party plan home party showing. List what your requirements are and then you can easily see what meets your needs. For me it was the ability of the jewelry display stand to make my jewelry look great, attract customers over to look, easy for me and customers to handle, look really good and a simple setup and pack.

I find it much easier for customers to remember me as the lady with the really good earring holders and necklace jewelry bust display stands as well as for my jewelry in such a busy and competitive market place that is a jewelry trade show. It is a really good way to be remembered, build your brand and continually attract customers with displays that compliement your beautiful handcrafted jewelry.

I love my jewelry business and the freedom it brings me and hope you find heaps of success with your’s too!

Smiles

Belinda

www.CreativelyBelle.com/design - Join our free monthly email newsletter and be the first to know about new articles, designs and sales!

Want the Earring Holders for your craft show jewelry display? Easy, order at www.CreativelyBelle.com/stands with just one flat shipping price for multiple earring trees

Hey there,

I’ve just launched online this beautiful enamel earring stand featuring two captivating green and purple enamel dragonflies set with pink crystals with a deep purple enamel base.

With the open styled loops you can hang as many drop earrings as well as stud earrings as you like from it.

This is an ideal jewelry display stand for your dragonfly jewelry and makes the perfect Must Have present for that loved one in your life who collects dragonflies.

We have more dragonfly earring trees as well as jewelry at our online jewelry store at www.CreativelyBelle.com because I love how they represent Positive Change.

We often have the Catherine Popesco of La Vie Parisienne dragonfly pins and brooches as well as the gemstone dragonfly pendants in the Sale: www.CreativelyBelle.com/sale

Smiles

Belinda

www.CreativelyBelle.com/designs - has a range of our dragonfly jewelry designs and earring holders

The question of how to sell and display jewelry for the best results is one asked by all of us who attends trade shows, craft fairs, bridal expos, basically any retail or wholesale exhibition where we are selling jewelry.

For me I have found that using creative jewelry display ideas gives the best results for trade show jewelry display efforts. So here are seven reasons why jewelry display sets get you more sales at your trade show display:

1. customers can easily see the earrings, necklaces, bracelets and rings and are attracted to them

2. jewelry display bust, jewelry ring finger display and earring holders can be picked up so customers can have a better look at the earring designs

3. beautiful jewelry display stands attract attention in their own right and you want all the attention you can get for your exhibition stand

4. it is easier to keep track of displayed jewelry because you can quickly see empty holes on the earring tree themselves

5. portable jewelry display stands are quick and easy to set up to make setting up your trade show booth design easier

6. unusual and attractive jewelry earring stands bring customers over just to check them out and lets you start getting a conversation going easily

7. makes your expo trade show display stand out from the crowd and easily remembered by customers by using creative jewelry display techniques

To display jewelry to the best effect you want jewelry display fixtures that do the work for you, especially with displays that your competitors do not have. This is simply done by getting jewelry display supplies from jewelry display vendors that are outside of your area and your competitors’ area.

Great Jewelry Display Stands Here! Click here for our range of earring holders, ring stands and more

All the best with your business! I love the freedom mine gives me and hope you do enjoy yours too.

Belinda

www.CreativelyBelle.com - our free email newsletter lets you know about new designs, sales, business tip articles and more so join today and check it out!

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